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AdSense program nudi stvarno izvrsnu mogućnost zarade svim vlasnicima web stranica. Medjutim, svi webmasteri nastoje povećati svoju zaradu koristeći najskuplje ključne riječi, kako bi se na njihovim stranicama prikazivali najskuplje plaćeni oglasi. Ali u praksi to nije tako. Obratimo pažnju na 100 najskupljih ključnih riječi (the most expensive keywords). Ali dodaćemo i još dvije kolone u tabelu, clicks/day i cost/day procijenjeno od Google AdWords servisa: | Keyword | Cost Per Click | Clicks/Day | Cost/Day |
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| selling structured settlements | $64.81 | 0.1 | $0.00 | | cash for structured settlements | $63.87 | 0.1 | $0.00 | | auto insurance quotes florida | $62.57 | 0.1 | $0.00 | | california auto insurance quotes | $57.34 | 0.1 | $0.00 | | auto insurance quotes california | $57.01 | 0.1 | $0.00 | | student loan consolidation interest rate | $56.86 | 0.1 | $0.00 | | lendingtree .com | $56.35 | 3.5 | $197.22 | | consolidate loan refinance student | $55.86 | 0.1 | $0.00 | | audio conference calling | $55.32 | 0.1 | $0.00 | | arizona divorce attorneys | $53.56 | 0.1 | $0.00 | | dui attorney los angeles | $52.75 | 0.5 | $26.37 | | business conference calls | $52.41 | 0.1 | $0.00 | | personal injury attorneys chicago | $51.59 | 0.1 | $0.00 | | mesothelioma treatment options | $51.31 | 0.1 | $0.00 | | copper repiping | $50.94 | 0.1 | $0.00 | | conference calling services | $49.65 | 1.0 | $49.65 | | houston criminal lawyer | $49.59 | 0.5 | $24.79 | | criminal houston lawyer | $49.59 | 0.5 | $24.79 | | corporate conference calls | $49.35 | 0.1 | $0.00 | | sell annuity settlement | $49.11 | 0.1 | $0.00 | | student loan consolidation rates | $48.80 | 0.1 | $0.00 | | irs tax attorney | $48.78 | 1.0 | $48.78 | | california criminal defense lawyers | $48.38 | 0.1 | $0.00 | | universal life insurance quote | $48.34 | 2.0 | $96.68 | | san diego criminal lawyer | $48.30 | 0.1 | $0.00 | | irs help | $48.27 | 4.5 | $217.21 | | web based conferencing services | $47.80 | 0.1 | $0.00 | | american tax relief | $47.37 | 0.5 | $23.68 | | criminal defense attorney los angeles | $47.34 | 0.1 | $0.00 | | pacific coast pillows | $47.24 | 1.0 | $47.24 | | chicago personal injury lawyers | $46.81 | 0.1 | $0.00 | | sell annuity payments | $46.73 | 0.1 | $0.00 | | san diego criminal attorney | $46.61 | 0.1 | $0.00 | | los angeles criminal defense attorney | $46.59 | 0.1 | $0.00 | | data recovery seattle | $46.59 | 0.1 | $0.00 | | student loan consolidation rate | $46.29 | 2.0 | $92.58 | | college loan consolidation | $46.29 | 2.5 | $115.72 | | dui attorney san diego | $46.04 | 0.1 | $0.00 | | consolidate school loans | $45.94 | 0.1 | $0.00 | | federal criminal defense attorneys | $45.86 | 0.1 | $0.00 | | irs problem | $45.68 | 1.5 | $68.52 | | mesothelioma lawyers | $45.48 | 2.0 | $90.96 | | chicago injury lawyers | $45.22 | 0.1 | $0.00 | | federal criminal lawyer | $45.18 | 0.5 | $22.59 | | white water rafting maine | $45.18 | 0.5 | $22.59 | | maine white water rafting | $45.18 | 0.5 | $22.59 | | best home equity loans | $45.14 | 1.5 | $67.71 | | universal life quote | $45.11 | 2.5 | $112.77 | | consolidate college loans | $45.09 | 0.5 | $22.54 | Vjerojatno ste i sami primjetili da svaka riječ na koju se ne klika, uopće ne ostvaruje profit. Ključna kolona je "cost/day" (cijena riječi x klikova po danu) i to je ono što vam donosi novac. Ovdje je lista NAJPROFITABILNIJIH ključnih riječi (the most PROFITABLE keywords), i znatno se razlikuje od liste najskupljnih: | Keyword | Cost Per Click | Clicks/Day | Cost/Day |
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| insurance | $17.41 | 49,893.5 | $868,645.81 | | hotels | $3.52 | 200,636.0 | $706,238.75 | | film | $2.88 | 183,044.0 | $527,166.75 | | home | $3.89 | 102,282.5 | $397,878.91 | | car | $5.09 | 52,069.5 | $265,033.75 | | schools | $4.13 | 60,913.0 | $251,570.69 | | acting | $2.28 | 106,337.0 | $242,448.36 | | credit | $8.67 | 25,705.0 | $222,862.34 | | cheap | $2.71 | 82,139.5 | $222,598.05 | | digital | $1.70 | 130,607.0 | $222,031.91 | | hotel | $2.38 | 84,776.5 | $201,768.06 | | film schools | $5.64 | 35,501.5 | $200,228.45 | | software | $3.23 | 61,259.5 | $197,868.19 | | new | $2.17 | 90,415.0 | $196,200.55 | | auto insurance | $29.48 | 6,453.0 | $190,234.44 | | rental | $5.97 | 31,635.5 | $188,863.94 | | free | $1.06 | 172,680.5 | $183,041.33 | | travel | $5.02 | 35,084.5 | $176,124.19 | | auto | $7.28 | 23,610.5 | $171,884.44 | | video | $2.01 | 83,295.0 | $167,422.95 | | mortgage | $13.03 | 12,172.0 | $158,601.16 | | flights | $1.91 | 75,692.0 | $144,571.72 | | editing | $2.37 | 57,747.0 | $136,860.39 | | refinance | $20.01 | 6,827.0 | $136,608.27 | | loans | $9.38 | 13,966.5 | $131,005.77 | | uk | $1.43 | 86,623.5 | $123,871.60 | | computer | $3.67 | 33,043.5 | $121,269.64 | | buy | $2.06 | 58,840.5 | $121,211.43 | | extended stay | $20.13 | 5,758.0 | $115,908.54 | | home insurance | $18.75 | 6,152.0 | $115,350.00 | | training | $3.60 | 31,112.0 | $112,003.20 | | travel insurance | $11.29 | 9,861.0 | $111,330.69 | | cars | $3.90 | 26,198.5 | $102,174.15 | | debt | $9.17 | 11,104.5 | $101,828.26 | | furniture | $1.76 | 57,463.5 | $101,135.76 |
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